Worked example: a product photo for a web article
The source is a 4032 × 3024 JPEG that will never display wider than 1200 pixels in the article layout.
Inputs and process
- 1Set the longest edge to 1600 pixels for high-density displays
- 2Keep the aspect ratio
- 3Compare WebP and JPEG around 78–82 quality
- 4Inspect text, hair, edges and gradients at 100% before downloading
Result
Choose the smallest output that remains visually clean in the real layout, then record the actual byte reduction shown by the tool.
There is no universal quality number or guaranteed file size. A detailed photograph, flat illustration and screenshot can produce very different results with identical settings.